Privacy Policy
Your privacy matters to us. Here's how we protect your personal information.
Last updated: January 2025
- We only collect information necessary to provide taxi services
- Your data is never sold to third parties
- We use industry-standard security measures
- You can request data deletion at any time
Booking Information
When you book a taxi, we collect your pickup and drop-off locations, contact details (name, phone, email), journey date and time, number of passengers, and any special requirements.
Communication Data
We may keep records of communications between you and ATS Taxis, including phone calls, WhatsApp messages, and emails for quality assurance and service improvement.
Website Usage
We collect basic website analytics data including pages visited, time spent on site, and general location information to improve our website experience.
- Service Delivery: To provide taxi services, assign drivers, and communicate journey updates
- Customer Support: To respond to inquiries, resolve issues, and improve service quality
- Legal Compliance: To comply with legal obligations and protect our legitimate business interests
- Service Improvement: To analyze usage patterns and improve our website and services
We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, typically for 7 years for booking records (for insurance and legal purposes) and 2 years for marketing communications.
Under UK GDPR, you have the following rights:
Access
Request copies of your personal data
Rectification
Request correction of inaccurate data
Erasure
Request deletion of your data
Portability
Request transfer of your data
If you have any questions about this privacy policy or wish to exercise your rights, please contact us: